House Plan Designs that Can Save You Thousands

By Industry News

In NAHB’s webinar House Plan Designs that Can Save You Thousands, on Wednesday, Aug. 19, 2-3 p.m. ET, participants will learn how to get the most out of every square foot in a new home and slash costs while increasing curb appeal.

Through the power of smart, economical house plans, discover how design can unlock functionality and provide home buyers with contemporary, money-saving features at a price that is well within most budgets.

Speaker Michael Walker, owner, Walker Home Design, will help participants:

  • Discover how to reduce waste and construction time while increasing profits.
  • Learn design tips so you can provide your clients with a more aesthetically pleasing product.
  • Review a case study where implementing value engineering provided substantial savings for both the builder and client.

Register today.

Registration is open until 3 p.m. ET on Tuesday, Aug. 18. For questions about registration, please contact Deborah Krat at EdWebinars@nahb.org.

Participants can earn one hour of continuing education credits for the following designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, and MIRM.

Nearly Half a Million Construction Workers Hired in June

By Industry News

After an accelerated pace of layoffs in March and April stemming from the COVID-19 pandemic, construction sector hiring roared back in May and posted a slower but solid pace in June, according to the latest data from the BLS Job Openings and Labor Turnover Survey (JOLTS).

The construction sector hired 679,000 workers in May, followed by 498,000 in June. By comparison, 423,000 construction workers were hired in June 2019.

In May, the construction hiring rate [the number of hires (679,000) divided by total employment and sector job openings] increased to 9.7%, after a subdued 3.7% rate in April. This was the strongest rate of hiring in the history of the JOLTS data. In June, the rate was 6.9%, slower than May but still well above average.

This pace of rehiring, combined with weakness in the nonresidential sector, reduced the open jobs rate to just 3.3% in June, with a  total of 245,000 open construction sector jobs. The open job count was 325,000 a year ago. However, builders continue to cite limited access to skilled construction workers as a concern as they seek workers to undertake more home construction and remodeling.

NAHB Chief Economist Robert Dietz provides more details in this Eye on Housing blog post.

Housing in Opportunity Zones

By Industry News

Opportunity Zones (OZs) are an economic development tool created by the federal government in the 2017 Tax Cuts and Jobs Act. Investments made into Opportunity Zones go through a qualified opportunity fund (QOF). QOFs can take the form of a corporation or partnership. Two tax incentives for investments are provided in an Opportunity Zone:

  • It allows taxpayers to defer federal taxes owed on any capital gains invested in a QOF. Investors may be eligible to reduce federal taxes owed on the deferred capital gains over time.
  • The law excludes from gross income the post-acquisition gains on investments by QOFs that are held for at least 10 years.

The Treasury Department lists the final tracts of all the Qualified Opportunity Zones (QOZs) here.  Some localities have attempted to attract investments by building capacity in their QOZs. For example Erie, Pennsylvania, added free WiFi for its eight designated QOZs. Other communities are currently seeing project development. Duluth, Minnesota, home to five qualified census tracts, has about $125 million of investments in six public-improvement projects, with at least six more in the works.

Here are some examples of successful OZ projects across the country:

Gravity — Columbus, Ohio

Gravity (Phase I) began construction prior to OZ legislation in early 2017. The project is located in the Franklinton neighborhood of Columbus and “seeks to elevate and build into the surrounding community by supporting local artists, driving innovative events and programming, and promoting wellbeing,” according to Frank Sasso, president of Kaufman Development. Gravity I is a mixed-use project of 234 multifamily units and 80,000 square feet of commercial space.

“Both the long-term nature and lower return thresholds [of Opportunity Zones] have allowed us to conceptualize a second phase of the Gravity Project that will be even more impactful than the first,” Sasso said. Phase II of Gravity, five acres south of Phase I and still in the Franklinton QOZ, is nearly twice as dense as Phase I with a total of nearly 400 multifamily units due to locating in the QOZ.

Other benefits of locating in the QOZ include a variety of price points from affordable to market-rate and enhanced public art and spaces. Phase II contains an additional 170,000 square feet of office space to support job creation in Franklinton, as QOZs can attract business activity and relocation.

Antelope and Bluestem Commons — Nebraska

These two projects by Hoppe Homes are still in the entitlement phase, yet highlight the process of developing within OZs.

Antelope, an urban redevelopment in Lincoln, was acquired by Hoppe prior to the 2017 tax act. At the time, the surrounding area was deemed blighted and substandard, incentivizing redevelopment with tax increment financing (TIF), which is what originally attracted Hoppe. In trying to develop workforce housing at an 80% to 100% area median income (AMI) level, any incentive is beneficial, according to Jake Hoppe, vice president of development and finance at Hoppe Homes. By developing in an QOZ, additional tax incentives may be available to Hoppe.

After realizing the benefits of developing the project in Lincoln, Hoppe Homes bought land in another QOZ outside of Freemont, Nebraska. Hoppe began the new project, Bluestem Commons, within an QOZ, and is attempting to make this project a good financial asset for potential investors and meet the needs of the community at the same time.

Bluestem Commons is planned as a mixed-use community of multifamily workforce rentals and for-sale townhomes and rowhomes among commercial and amenity space. Hoppe Homes intends to hold each project to maximize the potential deferral of taxes, which has led them to plan more rental units than they might have done otherwise.

Hartford — Statesboro, Georgia

To take advantage of the potential tax benefits available when developing in a QOZ, a developer must consider the maintenance and management for a designated period of time. For Lamar Smith Homes, developer for Hartford, this meant transitioning from its traditional single-family, build-and-sell model to a 10-year rental management operation.

Lamar Smith Homes plans to build uniform homes and landscaping that is practical to maintain for the 10 years. It instituted a strict covenant for house care and built a surrounding fence to restrict traffic flow to maximize asset appreciation.

Overall, OZs can attract investors to areas in a community they may have initially overlooked. When identifying potential projects, builders and developers should factor in all the requirements of the development process, including the potential for long-term project management and locating competent advisors to ensure the project stays in compliance with federal guidelines. Use this map to explore OZs that may be available in your area.

For additional resources on housing, housing affordability, and tips and tools for the development process, please check out NAHB’s Land Use 101 webpage. The resources can be helpful in tackling development projects in new areas.

NAHB also provides the most up-to-date and relevant information on OZs through its Opportunity Zone webpage.

NAHB is providing this information for general information only. This information does not constitute the provision of legal advice, tax advice, accounting services, investment advice, or professional consulting of any kind, nor should it be construed as such. The information should not be used as a substitute for consultation with professional tax, accounting, legal, or other competent advisers.

This article originally appeared in Best of American Living. Read the full post here.

Learn How to Build a Successful Digital Marketing Program

By Industry News

2020 has thrown even the best online marketing experts off balance, rendering them barely able to react, let alone be aggressive in pursuing leads. Join NAHB for a webinar featuring online marketing experts Dennis O’Neil of ONeil Interactive and Beth Russell with Stylecraft as they discuss how to build a successful digital marketing program that will convert online leads and is resistant to the unexpected.

During NAHB’s webinar, Evergreen Online Lead Conversion: Creating a Strategy That’s Ready for the Unexpected, scheduled for Wednesday, July 22, 2-3 p.m. ET, learn how to build a successful digital marketing engine that converts online leads and boosts sales even in the most unpredictable markets. With the impact of COVID-19 still looming, participants will see what it takes to navigate change and how to create a business pipeline that’s actually designed for disruptions.

Participants in this webinar will learn to:

  • Differentiate fashionable marketing from long-term trends.
  • Evaluate tools and techniques to enable a more digital sales process.
  • Audit and grade the home shopping experience you’re providing and make appropriate adjustments.

Register Today! Registration is open until 3 p.m. ET on Tuesday, July 21. For questions about registration, please contact Deborah Krat at EdWebinars@nahb.org.

Webinar participants can earn one hour of continuing education credits for the following designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP and MIRM.

Gains for Single-Family Permits, Starts in June

By Housing

Single-family housing permits and starts were higher in June as housing demand and construction remains a bright spot for the overall economy. Demand is being supported by low interest rates and renewed focus on the importance of home amidst the virus crisis. Single-family starts in June were estimated by Census/HUD at an 831,000 seasonally adjusted annual rate, after an revised estimate of 709,000 for May.

Consistent with recent gains in the NAHB/Wells Fargo Housing Market Index (HMI), which has recovered to pre-recession levels, single-family permits increased almost 12% in June. Total permits for single-family homes issued in 2020 on a year-to-date basis are 3.4% higher than the first six months of 2019, albeit off weak data from the start of 2019. The increase in the pace of permits and resurgent builder confidence signals gains for single-family starts ahead.

Looking back, it appears single-family starts bottomed out in April at a 679,000 annualized rate. This would mark a 34% decline from the peak starts pace in February. The June pace remains lower on a year-over-year basis (-3.9%) but is better than forecast a few months ago.

Single-family starts, on a year-to-date basis, are down just 1.3% relative to the first half of 2019. Thus far, single-family starts are down on a year-to-date basis 8% in the Northeast, down 2% in the South, flat in the Midwest, but are 2% higher in the West (led by the fast growing Mountain states).

 

Construction starts for the multifamily sector, which includes apartment buildings and condos, increased 18% to a 355,000 pace in June. This reflects a 43% decline for multifamily construction relative to the strong January pace. NAHB’s forecast calls for multifamily construction to decline more than single-family construction as a result of the 2020 downturn, so these numbers are well above forecast.

 

In terms of economic impact, there were 497,000 single-family homes under various stages of construction in June. This is the lowest such count since the fall of 2017 and is down almost 5% from a year, as the impact of recent months’ single-family starts declines takes hold.

There were 665,000 multifamily units under construction in June. This is almost 8% higher than a year ago.

Virtual Legislative Conference Keeps NAHB in the Forefront on Capitol Hill

By Industry News

As a result of the COVID-19 pandemic, NAHB members across the nation participated in a groundbreaking virtual Legislative Conference on June 22-24.

Members held virtual meetings with 74 lawmakers during the three-day event. Many builders who were unable to participate in the virtual Legislative Conference opted to set up their own online meetings with members of Congress in the weeks after the June 22-24 Legislative Conference.

During these virtual meetings with lawmakers, members asked their representatives and senators to move forward on several key issues, including:

  • Promoting policies and job training programs that will help ensure an ample supply of well-trained workers to build the nation’s homes;
  • Strengthening the Low-Income Housing Tax Credit (LIHTC);
  • Reducing regulations that harm small businesses;
  • Preventing federal intrusion into the energy codes development process;
  • Revising small business lending programs during the COVID-19 crisis to make those loans available to more home builders; and
  • Providing rental assistance to struggling families during the coronavirus-caused economic downturn.

Thanks to everyone who participated and helped to keep NAHB as a strong voice on Capitol Hill.

View pictures from some of the virtual Capitol Hill meetings below.